Digital marketing tech company MediaMath has appointed Rahul Vasudev as managing director, APAC as a result of increasing growth in the region.

Vasudev joins the MediaMath team from MediaCom, where he was the head of digital for the APAC region.

In his new role, Vasudev will oversee all APAC operations and expand MediaMath¹s technology across the region.

Erich Wasserman, chief revenue officer, MediaMath, said “Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades.

“His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”

Vasudev said: “Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner. I look forward to further building the APAC team and growing MediaMath in the region.”

In November, MediaMath announced that it would be integrating its services with Apple’s iAd platform to offer marketers the ability to run ad campaigns within more than 250,000 apps on Apple devices globally.