OMD has restructured its Saudi Arabia management team, following rapid growth in the market during 2014.

As part of the management restructure, OMD has chosen new general managers for its offices in Riyadh and Jeddah. Toni El Rahi, previously general manager of OMD Riyadh, has taken up role of business development director for OMD Arabia’s parent company, Omnicom Media Group Saudi Arabia, reporting to chief executive Choucrallah Abou Samra.

In his role, El Rahi will be responsible for building connections and working on client relationships. He will also hold the general management responsibilities of PHD Riyadh.

Faisal Shams, previously a business unit director at OMD UAE, has been promoted to general manager for OMD Arabia. On top of this, he will also manage its Riyadh office. Shams will be responsible for growing the business and strengthening client relationships across the region.

Hani Dajani has also been promoted from head of planning to general manager of OMD Jeddah, reporting to Shams. His primary responsibility will be to strengthen the group’s position in the market and to work on its digital offerings.

Abou Samra said: “With his experience, Toni is ideally placed to steer growth for the whole group. Faisal has managed some of our most demanding clients in the past and demonstrated unique leadership skills.

“Hani has always led from the front with clients and prospects, ensuring the OMD product is of the highest quality. I have full confidence in their ability to navigate our growth and pioneer the way forward for our clients, partners and the industry,” he said.