Omnicom Media Group has appointed Amol Dighe as head of investment, India, in a move it says shows its focus on “bolstering trading and investment teams” across the APAC region.

Dighe will be responsible for leading strategic insight and analysis over the OMD and PHD investment portfolio to secure the best outcomes for clients across all media platforms.

In addition to this, Dighe will also be involved with special development projects across South East Asia.

Dighe has worked on all sides of the value chain – client, agency and media owner. He has experience in buying, planning, negotiation and strategy.

Prior to his new role at Omnicom Media Group, Dighe worked with Unilever in a regional buying and operations role for the APAC region, working with Star TV Network to establish their client service strategy and planning unit and working with GroupM India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

Speaking on Dighe’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia, said: “[Dighe] is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

Harish Shriyan, chief operaying officer for Omnicom Media Group said: “As we consolidate and gear up for the next level of growth, we are excited have [Dighe] as part of our management team that will enhance our client delivery capabilities in India.”

Dighe aded: “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”