Omnicom Media Group (OMG) has appointed Mary Buenaventura as CEO for the Philippines.

Buenaventura replaces Nicanor Gabunada Jr. who has stepped down from his position to “pursue another opportunity” in the industry, according to a company statement.

Buenaventura will take up her new role on May 1 and will be responsible for the leadership of all OMG assets in the Philippines, working alongside the senior management team and leads for OMD, PHD and M2M. She will report to Jasmin Sohrabji, chief executive for OMG, SEA and India.

Jasmin Sohrabji, CEO for OMG SEA and India said: “[Buenaventura] brings a wealth of experience to our network. She is a stellar talent with strengths and accomplishments in a wide range of disciplines.

“[Buenaventura’s] comprehensive knowledge of the local market coupled with her knack of delivering effective results will help in strengthening OMG’s capabilities and ensure that our momentum in this market is accelerated. I am delighted to welcome her to the network.”

Buenaventura joins OMG from Y&R Philippines, where she held the post of CEO/president for the last 13 years. She set up Y&R Philippines’ in-house integrated marketing communications capabilities, the first for Y&R’s Asian network and Wunderman – WPP’s digital and CRM agency.

Buenaventura said: “It’s an exciting time to be in the media industry. I am looking forward to leading OMG in the Philippines by staying committed to the organisation’s vision and objective to be the very best across all of our operations.”