Media tech Start-up, SHAA, is introducing a new style of interactive advertising that requires just one unified format.

Company: SHAA SRL

Sector: Media tech

Location: Milan, Italy

Regions covered: Italy and Germany

Founded by: Luca Sepe

Are they rocket scientists? Actually, yes.

Who are you major backers? Business angels

What’s the track record? Founded in 2011. The first year was spent consolidating the technology. In 2014, we launched commercial products.

What do they say? We are core orientated in interaction

What does this mean? It means we have a unique position within the Italian media market

What makes your company different to its competitors? It’s technology used for interaction on the mobile landscape.

First clients: Conde Nast, Barilla, FCA, Bentton

How could your company change the world? By introducing a new style of interactive advertising that requires just one unified format

Who do they compete with? There’s nothing similar

Who should be worried? We want to develop the mobile market

If you could choose any investor globally who would it be? 360 Capital Partner

If you could poach any member of staff from any company in the world who would it be? Marissa Meyer