Standard Chartered Bank has appointed Carat to handle its global media strategy, planning and buying accounts in over 60 markets.
Dentsu Aegis Network-owned Carat takes the bank’s account from incumbent OMD, following a competitive pitch called in June 2016. The business will be run out of Singapore.
“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network,” said Carat Asia-Pacific chief executive Sean O’Brien.
“Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship.”
Standard Chartered has invested significantly in its partnership with Liverpool Football Club, and in 2015 renewed its £30m shirt sponsorship deal.