We Are Content is a digital media and marketing start-up that eschews standard content creation. Instead it offers content at fair prices and with quick response times.

Sector: Digital media, content marketing

Based in: Panamá, Colombia

Regions covered: LatAm

Founded by: Juan Carlos Samper, Paola Benrey

Are they rocket scientists? Both, in their area of expertise and relationship.

Who are you major backers? The founders.

What’s the track record? Juan Carlos and Paola have worked in the digital advertising business for more than 15 years. Juan Carlos is a digital entrepreneur, with projects like I-network Hispanoamerica , Netbangers, Kriptonita Digital, among others. Paola’s experience has seen him work in commercial and product strategy, his last nine years at I-network Hispanoamerica (now Batanga Media).

What do they say? According to our experience in the digital business, we are convinced of the opportunities that We Are Content has.

What does this mean? We believe in the project.

What makes your company different to its competitors? Our platform offers a service in the native language of the Hispanic market. Most companies use standard content generation models, which makes the content very costly, time-consuming and elaborate. Our platform will allow customers to buy the best content, at fair prices and with very fast response.

First clients: Our main customers will be business development, social media and major consumer brands.

How could your company change the world? We are Content will connect thousands of experts in generating content with companies or people in need. The platform will facilitate the work from anywhere in the world, at any time, using technology that is continuously improving.

Who do you compete with? We compete with other similar platforms.

Who should be worried? Our three main concerns are firstly, that the content business is not growing as we expected; secondly, companies want to keep models B2B, to purchase content; and thirdly, that companies develop their own content.

If you could choose any investor globally who would it be? One who believes in the product and trust in the team.

If you could poach any member of staff from any company in the world who would it be? Martin Sorrell, for his networking and strategic vision.