Influence marketing firm WomyAds.com helps connect early adopters and influential consumers to brands, helping advertisers to reach new customers via word-of-mouth marketing.
Sector: Influence marketing
Based in: Bogota
Regions covered: LatAm & US Hispanic
Founded by: Carolina Cruz and Ricardo Gonzalez
Are they rocket scientists? She is an experienced digital marketer who has worked with multiple customers in the region, and he is an expert software architecture consultant who has worked with customers in multiple sectors including finance, health, retail and telecoms. He is recognised as Microsoft’s regional director for Colombia since 2004.
Who are you major backers? The Founders Institute and Microsoft.
What’s the track record? Since February 2014, we have ran 250-plus campaigns for brands and agencies from six countries, have built a network of influencers with a unique audience of 85m-plus users through different social channels.
What do they say? Most of them are recurrent customers, which is the clearer indicator of satisfaction.
What does this mean? That we solve a recurrent problem for many advertisers trying to identify their brand influencers, and making really easy the way to work with them.
What makes your company different to its competitors? The total value offer, ranging from a solid platform, multiple campaign types, Latin America market experience, the variety of members from the network to the customisations that can be made to get more value for your investment
First clients: We have worked with agencies and directly with brands. Some of them include OMD, Starcom, MediaVest, Havas, Wunderman, IMS Corporate, IProspect, Mindshare, MediaCom, Lowe, Burson Marsteller, Coca Cola, Pepsi, Samsung, WWF, P&G, Microsoft, Mondelez, Discovery, Nestlé, Dunkin’ Donuts, Adidas, Belcorp, among others.
How could your company change the world? WomyAds promotes the authenticity and transparency to recommend a product or service in order to lead to the fulfilment of the marketing objectives of the brand. It is always good to be able to do the work quickly and easy, and WomyAds makes it really easy to agencies work with influencers, and for influencers, work with brands. In womyads.com both brands as influencers, work co-creating content.
Who do you compete with? TapInfluence, IZEA; although these companies are focused on the North American market.
Who should be worried? More than worried, we are making it really easy for all sides of the market – influencers, talent agents and agencies.
If you could choose any investor globally who would it be? WPP
If you could poach any member of staff from any company in the world who would it be? Sheryl Sandberg
